Embracing Collaborative Design

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Embracing Collaborative Design: Acceptance of UX in the Development process Ever since UX Design got involved with the development of websites UX experts had a hard time getting the acceptance they deserve. These slides point out the process of collaborative design that emerges in buiding sites, points at the reasons for low acceptance and shows ways to raise it.

Transcript of Embracing Collaborative Design

  • Memi Beltrame Embracing Collaborative Design On the Acceptance of UX in the Development Process UXCon, December 3rd 2009 Lugano, Switzerland Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • About Developing websites since 1997 2003-2007 Study of cinematography Since 2007 specialising in frontend and interaction design Since 2008 for Liip Agile Web Development Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Misson Show the dynamics of collaborative design Show ways to raise acceptance of UX in development Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • The Internet Browser War dotcom Pl op ! 1993 1995 1998 2000 03 04 05 06 2009 High interaction apps, Increased need for UX Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Until 2003 UX Design was only rarely a part of the commission and development process for websites. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Rich internet applications brought a higher sensitivity to the users needs. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • UX concepts as a response to shape customer and user experience Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Developers meet UX experts with scepticism and little acceptance Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Why? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • To find out we need to do two things: Know the process Understand the expectations Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • The process: Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • From Collaboration To Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Collaboration is the successful sharing of a working environment in a joint effort to accomplish a task Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Collaborative design is collaboration with the task of creating an artefact Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Collaborative Design takes place whenever an artefact is planned and/or implemented by two or more participants. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Typical Collaborative Design Areas Architecture Software Movies Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • The Internet is (probably) the biggest single instance of Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Collaborative Design is a reality. It is the inevitable process that emerges when you build something as a team. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Unlike UCD or TDD it is nothing you choose, it just happens, nolens volens. UCD: User centered design TDD: Test driven development Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Even the simplest Customer < > Contractor Relationship involves Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • It involves is a network of participants Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • The goal is a common product with a high overall utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Every participant can propose solutions for design issues Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Participants are inter-dependent. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Participants are inter-dependent. Inter-dependency means I need something Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Every participant has a self-interest Customer: Affordable yet magic Developer: solid, stable and performing Designer: beautiful and usable Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Fulfilling self-interest means Reaching a local optimum of utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Are participants willing to compromise their self interest for the sake of a global optimum? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • A B C D global Utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • A B C D global Utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • The system can become very complex Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • It's hard to keep track of the interactions and design decisions Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Subsytems can emerge Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Subsytems also have a local optimum utility plus they are loyal! Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Every new participant brings a shift in the global utility. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Every old participant must be aware of this and accept it. Otherwise the team is possibly ripped apart. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  • Successful Collaborative Design is based on the commitment of each participant to achieve an optimum of overall utility. Memi Beltrame: Embracing Collaborative Design - UXCon Lugan