Ανάγκη ενίσχυσης του PR μέσω Social Media όσον αφορά τις...

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    29-Oct-2014
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Transcript of Ανάγκη ενίσχυσης του PR μέσω Social Media όσον αφορά τις...

  • 1. :Print Media vs Social Media - - Facebook- - Twitter- Blogs- 2 : Editors/Bloggers - ()

2. :o o o o o o o Engagement Print Media, Facebook Twitter 3. : social media PR practitioners - 4. M E3.10.8 10.8 16.2 26.924.6 59.257.7 18-2223-27 28-3233-37 / / 5. 5.4 6.91600 32.3 6. 54.5 4.16 4.26 4.3 4.21 3.974 3.61 3.83.5 3.29 3.313 2.65 2.582.572.521.510.50 FacebookTwitterBlogs 7. 4.54.06 3.863.96 3.79 3.954 3.6 3.653.5 3.053 2.862.5 2.232.2621.631.510.50 Facebook TwitterBlogs 8. 5 4.284.4 4.334.5 3.994 3.763.73 3.76 3.413.5 3 2.922.93 2.7732.521.510.50 Facebook TwitterBlogs 9. 54.534.5 4.23 4.284.23 3.95 4 3.5 3.373.33 2.521.5 10.5 0 10. 1: 1 : , 2 :Blogs2: 1 : , 2 :Blogs, 3 :2: 4: 1 :Blogs, 2 : 5: 1 :Blogs, 2 : , 3 :Facebook6: 1 :Blogs, 2 :7: 1 :Facebook, 2 :Blogs, 3 :Twitter 11. 4.54.064 3.843.42 3.613.5 3.183 2.482.521.510.50 Facebook TwitterBlogs 12. 4.54.164.054.134 3.863.5 3.0432.712.55 2.442.5 2.24 2.252 1.721.881.5 1.341.51.251.050.99 1 0.82 0.50 13. Engagement ( =3):1. Facebook (2,75)2. (2,38)3. Twitter (2,06)Facebook Engagement : , 14. / Blogs / Facebook / Twitter . . / : blogs 15. , 4-5 . , , social media, , Facebook Twitter. blogs , . social media , . bloggers PRpractitioner. . 16. . blogger . bloggers , , , , , , . valuefor money . , . 17. blogs. blog : blogger PR practitioner blogger ( , ), , . 2 bloggers . 18. Facebook , . engagement: 2 . 5 . , . ( ) , , . 19. Twitter , . bloggers , . target group 18-37 , , . . . 20. i. bloggersii. iii. Facebook iv.